The other day I got a striking reminder that the distribution of mass market paperback books, at least in the fantasy and science fiction field, is getting close to a death spiral (perhaps I’m exaggerating, but the situation isn’t good for lovers of the mass market paperback).
I was contacted by an independent book store that informed me that one of the mass-market paperbacks in the Imager Portfolio was being listed as indefinitely out of print. When I contacted Tor, I learned that the paperback in question wasn’t selling all that well. That struck me as rather odd, because I was under the impression that the Imager books were all selling nicely. Well… I obviously hadn’t looked closely enough at my royalty statements. The book in question has been selling quite nicely. It sold well in hardcover and e-book, and sold well – initially – in mass market, but in the last two years, it’s tanked in mass market, although e-book sales remain strong.
I wanted to know why paperback sales had dropped. So I asked. The reason given by Tor was that, while mass market paperbacks still sell well in independent bookstores, that’s because they’re more frequently carried as back stock by independent bookstores, while Barnes & Noble, the largest brick and mortar outlet for physical books, has been cutting back on carrying back stock paperbacks that aren’t selling extremely quickly.
Without the demand by B&N, the publishers can’t afford to reprint backlist titles nearly so often, since there are so few independent bookstores that have large stocks of fantasy and science fiction, and the publishers can’t afford to keep large inventories because of the federal tax laws under the Thor Power Tool precedent. As explained here: Thor Decision
But… if the titles aren’t on the shelves, that reduces the demand, which means that fewer backlist mass market paperbacks get reprinted, which in turn reduces demand, and readers either order the e-book or move on to another author or series that is available.
So if you can’t find as many mass market paperbacks by your favorite author, all that just might be why.
